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Chief Demand Generation Officer

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $150,000

Lead a demand generation strategy to drive pipeline and revenue growth across ANZ, aligning with North America Marketing goals.

Develop comprehensive campaign plans from awareness through conversion, integrating digital, paid media, ABM, email nurture, and content syndication channels.

Partner with Sales and RevOps to define audience segments, territory priorities, and lead qualification criteria, ensuring regional relevance and impact.

Design and execute integrated campaigns leveraging global assets and localized content to meet regional needs.

Collaborate with the digital team to execute campaigns across all digital and social platforms, including paid, organic, and SEO.

Track, measure, and optimize marketing performance using PowerBI, 6sense, and marketing automation platforms.

Work cross-functionally with content, brand, and product marketing teams to ensure campaign alignment and brand consistency.

Key Responsibilities:
  • Develop and execute full-funnel campaign planning to drive pipeline and revenue growth.
  • Partner with Sales and RevOps to define audience segments and lead qualification criteria.
  • Design and execute integrated campaigns leveraging digital, paid media, ABM, and content syndication channels.
  • Collaborate with the digital team to execute campaigns across all digital and social platforms.
  • Track, measure, and optimize marketing performance using analytics tools.
Requirements:
  • 5+ years of B2B marketing experience, with a focus on demand generation and campaign strategy.
  • Strong understanding of the ANZ enterprise technology market and buyer behavior.
  • Proven track record of managing full-funnel programs and driving measurable pipeline impact.
  • Experience with digital advertising, ABM platforms, and marketing automation tools.
  • Strong analytical and project management skills with attention to detail and execution.
  • Excellent communication skills and experience working cross-functionally in a global marketing environment.

As a data-driven marketer, you will thrive in a fast-paced environment and have a proven ability to execute integrated campaigns. You will bring a mix of strategic thinking and tactical execution, with strong ownership of regional success metrics and a customer-first mindset.

We value agility, passion, and teamwork, and look for colleagues who can bring fresh ideas to the table and want the opportunity to learn, grow, and showcase their contributions.

This is an excellent opportunity to build upon your skills and experience, working in a global marketing environment that fosters collaboration and innovation.