Email Marketing Strategist

3 days ago

Sydney, New South Wales, Australia beBeeProfessional Full time $90,000 - $120,000
Role Summary

We are seeking an experienced CRM professional to lead the strategy and execution of our email and SMS marketing.

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Key responsibilities include owning end-to-end execution of email and SMS campaigns, driving database growth, planning automated lifecycle flows, briefing creative teams on content needs, and maintaining a high-performing database.

  • Develop and execute CRM strategies that drive engagement, retention, and revenue.
  • Utilize email marketing and CRM platforms to create high-impact campaigns and automated customer journeys.
  • Work closely with design and content teams to bring campaigns to life.
  • Manage project timelines and ensure assets are delivered on brand and on time.
  • Oversee list hygiene, segmentation, and seamless platform integrations.
Qualifications
  • 4+ years' experience in email and SMS marketing, ideally within eCommerce D2C brands.
  • Proven ability to develop and execute CRM strategies that drive engagement, retention, and revenue.
  • Hands-on experience with email marketing and CRM platforms — particularly Klaviyo, Shopify, and Google Analytics.
  • Strong understanding of data segmentation, email deliverability, automation flows, and best-practice personalization.
  • Confidence with reporting and analysis — able to turn insights into action.
  • A knack for creative briefing and working with design and content teams to bring campaigns to life.
  • Excellent project management skills and a passion for continuous improvement.

Our team is committed to fostering a diverse and inclusive work environment. We invite people of all backgrounds and identities to apply for this role.

Apply now to take your career to the next level

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