Email and Direct Marketing Strategist

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $140,000 - $150,000
Strategic Email and Direct Marketing Lead

This role encompasses a senior management position focused on driving the development and execution of comprehensive email and direct mail marketing strategies.

To succeed, you will need to possess strong experience in lifecycle or 1:1 marketing, gained within creative, media agency, or marketing environments. Your expertise should include developing and evolving lifecycle communications strategies, with a deep understanding of turning business needs into actionable marketing solutions.

You must have analytical and creative skills, accompanied by a proven ability to track performance, manage complex projects, and deliver results in risk-aware settings. Additionally, you will require excellent interpersonal and influencing skills, enabling you to effectively manage a wide range of stakeholders.

In this capacity, you will oversee the planning, creation, and execution of email and direct mail campaigns, newsletters, and automated flows. You will collaborate across teams to translate business requirements into functional solutions, ensuring marketing activity supports cross-functional KPIs and meets compliance obligations.

Critical to success is a test-and-learn mindset, ensuring journeys are optimised and every interaction delivers impact. You will champion direct communication best practices and ensure compliance with industry and regulatory standards.

This role also involves contributing to martech strategy development, stakeholder engagement, process, and governance frameworks across the marketing team.

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