Digital Acquisition Expert

4 days ago


Sydney, New South Wales, Australia beBeeSpecialist Full time $80,000 - $150,000
Performance Marketing Specialist Job DescriptionRole Summary

We are seeking a highly skilled Performance Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing, executing, and managing marketing campaigns to acquire new leads and customers across digital performance channels.

Main Responsibilities
  • Manage day-to-day operations and performance of Paid Search lead generation campaigns.
  • Develop, implement, and optimize new Paid Search campaigns to drive cost-efficient lead and customer acquisition.
  • Design and run experiments to improve the Paid Search customer journey, reduce customer acquisition costs, and boost ROI.
  • Assist with the development and management of Paid Social/Display/Native campaigns and balance Paid Search spend with other channels.
  • Effectively track, forecast, and report on performance to meet investment and performance targets.
Required Skills and Qualifications

To succeed in this role, you will need:

  • 3-5 years Paid Search experience agency-side (bonus if also have Paid Social experience), with demonstrable results generating new leads and customers and improving ROAS.
  • Hands-on experience owning end-to-end delivery of digital paid acquisition campaigns, including strategy development, idea formation, copywriting, landing page and funnel building, ad and tracking setup, analysis, reporting, and optimization.
  • Ability to manage multiple new and existing campaigns simultaneously and deliver to tight timelines.
  • Strong direct response copywriting skills.
  • Proficient in digital tracking practices.
  • Experience using analytics tools, such as Google Analytics.
  • Ability to work independently and collaborate with cross-functional stakeholders to get buy-in, feedback, and approval.
  • Ability to make sense of complex data and present commercially-focused, data-driven recommendations in a clear and concise manner to various stakeholders.
Benefits

As a Performance Marketing Specialist at Morningstar, you can expect:

  • A competitive remuneration package.
  • Career growth opportunities.
  • A hybrid work environment that allows you to balance in-office and remote work.
  • An annual educational stipend to support your professional growth.
What We're Looking For

We are looking for a self-starter with a 'can-do' problem-solving attitude. Experience in financial services, particularly investing, is highly preferred.


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