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4 days ago
We are seeking a highly skilled Performance Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing, executing, and managing marketing campaigns to acquire new leads and customers across digital performance channels.
Main Responsibilities- Manage day-to-day operations and performance of Paid Search lead generation campaigns.
- Develop, implement, and optimize new Paid Search campaigns to drive cost-efficient lead and customer acquisition.
- Design and run experiments to improve the Paid Search customer journey, reduce customer acquisition costs, and boost ROI.
- Assist with the development and management of Paid Social/Display/Native campaigns and balance Paid Search spend with other channels.
- Effectively track, forecast, and report on performance to meet investment and performance targets.
To succeed in this role, you will need:
- 3-5 years Paid Search experience agency-side (bonus if also have Paid Social experience), with demonstrable results generating new leads and customers and improving ROAS.
- Hands-on experience owning end-to-end delivery of digital paid acquisition campaigns, including strategy development, idea formation, copywriting, landing page and funnel building, ad and tracking setup, analysis, reporting, and optimization.
- Ability to manage multiple new and existing campaigns simultaneously and deliver to tight timelines.
- Strong direct response copywriting skills.
- Proficient in digital tracking practices.
- Experience using analytics tools, such as Google Analytics.
- Ability to work independently and collaborate with cross-functional stakeholders to get buy-in, feedback, and approval.
- Ability to make sense of complex data and present commercially-focused, data-driven recommendations in a clear and concise manner to various stakeholders.
As a Performance Marketing Specialist at Morningstar, you can expect:
- A competitive remuneration package.
- Career growth opportunities.
- A hybrid work environment that allows you to balance in-office and remote work.
- An annual educational stipend to support your professional growth.
We are looking for a self-starter with a 'can-do' problem-solving attitude. Experience in financial services, particularly investing, is highly preferred.
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