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Client Relationship Lead
2 weeks ago
The role of Senior Account Manager involves leading and managing senior-level client relationships, analyzing and optimizing campaign performance, strategically planning branded and performance video campaigns, and leading complex platform work streams.
- Key Responsibilities:
- Lead, manage, and grow relationships with key clients and agency partners within the Retail vertical.
- Work closely with client partners to understand client goals and objectives to ensure delivery of exceptional customer service.
- Proactively lead product update discussions, educate brands and agencies on new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.
- Collaborate with client partners and creative strategists throughout the RFP process to develop innovative, insight-driven digital campaigns on Snapchat, bringing measurable ROI for our clients through media plans.
- Lead projects involving complex work streams and cross-functional collaboration (internally and externally).
- Dive deep into campaign performance data; guide KPI driven measurement strategies, identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities.
- Increase adoption and engagement of Snap's self-service platform and auction-based tools, providing ongoing technical support and real-time analysis.
- Proactively develop best-in-class case studies that deliver a constantly evolving test-and-learn agenda across the category.
- Host and report on weekly pacing and pipeline meetings with clients to determine upcoming launches and active campaign performance.
- Minimum Qualifications:
- Bachelor's degree in business, communications, marketing, or another related area of study.
- 5+ years experience in the digital media industry, with a focus on performance and brand marketing, ad-tech, or programmatic.
- Strong analytical skills with experience analyzing campaigns and delivering actionable insights.
- Expert understanding of performance marketing and key success metrics.
- Deep understanding of media management within a biddable auction advertising environment and demonstrated skill in educating others (e.g., advertisers, agencies).
- Our Benefits:
- Comprehensive medical coverage.
- Emotional and mental health support programs.
- Compensation packages that let you share in our long-term success.