Marketing Campaign Strategist

1 day ago


Melbourne, Victoria, Australia AGL Full time
About the Role

The Marketing Campaign Specialist will play a key part in designing and delivering innovative campaigns for AGL customers. Reporting to the Brand and Marketing unit, the specialist will collaborate with cross-functional teams to create multi-channel campaigns that drive growth, retention, value optimization, and brand awareness.

Responsibilities include:

  • Planning, scoping, and supporting budget analysis for campaigns, including go-to-market plans, timeframes, omni-channel strategies, media spend, and campaign objectives.
  • Setting rules for volumes, targets, segments, and requirements for visual and digital assets, copywriting, key performance indicators, and campaign monitoring.
  • Synthesizing insights from data and analytics dashboards to optimize propositions and channel strategies.
  • Communicating campaign objectives and plans to the business and marketing communities, ensuring standards and consistency across all channels.

This is a 9-month contract role based in Docklands VIC, with an estimated salary of AU$80,000 - AU$120,000 per annum.

About AGL

AGL is a leader in the Australian energy market, providing electricity and gas to over four million customers. As a company committed to sustainability and innovation, we're re-imagining how homes and businesses live and work across the country.

We value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community.



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