Strategic Marketing Communications Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $123,000

Marketing Communications Specialist Role Overview

As a Marketing Communications Specialist, you will be responsible for managing key pieces of marketing communication, associated objectives, strategy, creative execution, and measurement. This role requires a strong understanding of comms and campaign management, including the process from objectives and briefing to strategic and creative evaluation, production, and measurement.

Key Responsibilities:

  • Manage and produce key components end-to-end (e.g., advertising) and deliver assets to other specialist channel teams to execute.
  • Manage the detailed media plan to support each activity.
  • Manage budgets to deliver, including production and media.
  • Produce excellent agency briefs with key insights and business/brand objectives and manage the process to completion.
  • Deliver excellence in all our creative assets, including art direction, permanent marketing properties, and campaign executions, whether delivered directly by you or by separate specialist teams.
  • Link together all strands of the campaign and activity and see where synergies can be achieved.
  • Engage and drive other owned channel managers to deliver overall campaign excellence.
  • Take accountability for delivery of all work regardless of channel and take ownership of always-on comms responsibilities, including managing the approach and end-to-end production.
  • Work directly with key third parties (e.g., talent) as necessary.
  • Lead tier 2 briefs and manage end-to-end, with full accountability from instigation, timeline, creative, and production across all channels.

What You Bring to the Role:

  • Comms and campaign management experience, including role and best practice for each channel.
  • The process from objectives and briefing to strategic and creative evaluation, production, and measurement.
  • Media - including buying best practice and budgetary control.
  • Financial best practice - budgeting, forecasting, reporting.
  • Agency best practice - what good briefs look like, evaluating work, getting the best out of partnerships.
  • Talent/ambassador management experience.
  • Experience in all of the above, whether client or agency side.

Note: This is not a 9-5 kind of role. Given the nature of the work, you will often be required to work and respond outside traditional hours. Building flexibility for a healthy work/life balance and to allow for personal commitments is very important and actively encouraged as part of this role.

Managing and attending film and photography shoots is also required for this role. Shoots can take place overnight, on weekends, and on locations locally, interstate, or internationally.

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