Strategic Planner

2 weeks ago

Sydney, New South Wales, Australia Apparent Communications Full time

Blue sky thinker.
Big idea believer.
Proactive change maker
Apparent needs you.

We're a proudly independent customer engagement agency that has a need for a strategic planner with a strong digital marketing background.

This role combines the opportunity to work hand in hand with our clients, creative and media teams to develop insight driven narratives, informing creative briefs, designing digital experiences and finding ways to communicate to both B2C and B2B audiences.

We have an enviable international and local client list, with an experienced team of over 110 specialists across consulting, strategy, client service, creative and content, media planning, production and technical delivery.

It's a fast paced and constantly changing environment so we need people who are entrepreneurial and hungry to collaborate with other teams in order to deliver great work.

Being a people first culture, we offer flexibility, growth planning and training along with an amazing wellbeing program of work, summer days off, and loads of learning opportunities and benefits.

**The role is to**:

- Provide strategic guidance on the development of core projects across a range of B2C and B2B clients and industries
- Unearth important strategic challenges for our clients and work with them to create grounded solutions to them
- Understand client's strategic challenges and work with the client service team to develop insightful creative briefs
- Work with creative and media teams to ensure the strategy meets its objectives
- Research and bring to life personas, messaging frameworks and communication plans to highly targeted audiences
- Build out customer journeys across Paid, Owned and Earned Channels to deliver messaging frameworks
- Develop 360 communications planning and create multi channel campaigns

**You will need**:

- 4-6 years experience working in a communications environment
- Tertiary level education in a related field - Marketing, Psychology or Business
- Demonstrated capabilities in stakeholder engagement within matrix organisations
- The ability to work on channel plans and insight informed communications frameworks
- Ideally a communications agency background with a desire to develop insight-driven strategic direction
- Strong communication and presentation skills, both written and verbal
- Demonstrated ability to develop strategic recommendations, creative briefs and drive communication strategies
- An understanding of strategic marketing and the digital niche market
- The ability to be a natural problem solver, plus adaptable and collaborative in your working style

We look forward to hearing from you.
- The team at Apparent

You're curious. You ask questions. You hunt down answers. Just like Apparent.

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