Strategic Consumer Campaigns Lead

1 day ago

Sydney, New South Wales, Australia beBeeCommunications Full time $123,444 - $144,386
Job Title: Consumer Communications and Projects Lead

Key ResponsibilitiesAs a key member of our team, you will contribute to the development and delivery of consumer-focused campaigns and external communications. You will lead and deliver integrated projects and campaigns, including the MoneySmart external communications plan.

Requirements• Contribute to the development and delivery of consumer communications strategy aligned with ASIC's strategic priorities and the MoneySmart program.
    • Lead and deliver integrated, consumer-focused projects and campaigns, including the MoneySmart external communications plan.
    • Manage relationships with creative agencies to deliver innovative, informative and engaging communications projects.
    • Collaborate with internal communications teams to design and deliver impactful campaigns.
    • Identify and execute media relations activities, manage ASIC's consumer and investor media engagement, write media releases, pitches, spokesperson briefings, thought leadership, and social content, working closely with the Senior Manager Consumer Campaigns and Content.
    • Use research, insights and performance analytics to inform campaign planning and optimisation, and oversee budgets, timelines and deliverables in line with ASIC policies.

QualificationsYou will have tertiary qualifications in communications, marketing or a related field, alongside 6–8 years' experience in communications, media or public relations, ideally across digital, social and traditional platforms.

BenefitsWe offer a range of employee benefits, including attractive superannuation, additional leave entitlements, flexible work arrangements, assistance for study and professional development.

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