Urgent Consumer Education Campaign Manager
3 days ago
As a key professional, you will lead the development and execution of multi-year consumer education campaigns to boost Australians' engagement with superannuation and retirement planning.
Key Skills and Qualifications:- Develop comprehensive advertising strategies for campaigns, including conception, delivery, and evaluation.
- Collaborate with cross-functional teams to ensure seamless integration across below-the-line and earned media activities.
- Provide expert advice on campaign development to senior leaders.
- Manage campaign planning cycles, including above- and below-the-line campaign-related activities.
- Develop effective and efficient consumer education advertising campaigns that meet regulatory guidelines.
About You:
- Hold tertiary qualifications in marketing, communications, or public relations.
- Have at least 7-10 years of experience working in corporate or consumer brands or large government agencies.
- Demonstrate excellent written, verbal, analytical, and presentation skills.
- Have experience working in agile organisations in regulated industries.
- Be an expert storyteller able to bring brands to life.
- Possess executive-level communication, collaboration, and influencing skills.
- Have experience managing high-performing teams.
About ASIC:
ASIC is responsible for regulating corporations, markets, financial services, and consumer credit, promoting market integrity and protecting consumers in the Australian financial system.
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