Head of Consumer Engagement

2 days ago

Sydney, New South Wales, Australia beBeeStrategist Full time $165,011 - $195,951

Lead Consumer Campaigns and Content Strategist

This is an exceptional opportunity to take charge of our consumer-focused campaigns and content strategies, contributing to delivering on ASIC's purpose, vision, and strategic priorities.

You will be responsible for leading a high-performing team, driving the implementation of ASIC's consumer communication strategy, and shaping the future of ASIC's consumer and investor communications.

  • Campaign Leadership: Develop and execute effective consumer campaigns, leveraging data-driven insights and audience-led approaches.
  • Content Strategy: Oversee the creation and optimisation of best-in-class content, ensuring it meets regulatory and financial communication standards.
  • Media Relations: Establish strong relationships with key journalists and stakeholders, representing ASIC in media and public forums.
  • Resource Management: Manage campaign budgets, timelines, and resources, ensuring high-impact delivery and compliance with industry regulations.

About You

To succeed in this role, you require extensive experience in communications, public relations, marketing, or related fields. You must possess a deep understanding of digital content creation, SEO, social media marketing, and web analytics.

A background in the financial services industry and a strong passion for financial education and consumer advocacy are highly regarded. You should have exceptional stakeholder management, media relations, and content-first storytelling expertise.

What We Offer

A diverse and inclusive workplace where talented professionals thrive. Indigenous Australians are encouraged to apply, as well as applicants from all backgrounds and with different abilities.

We provide attractive superannuation, additional leave entitlements, flexible work arrangements, and support for study and professional development opportunities.

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