Strategic Leader of Consumer-Focused Campaigns

2 days ago

Sydney, New South Wales, Australia beBeeManager Full time $165,011 - $195,951
Job Description

We are seeking a highly skilled and experienced professional to lead our consumer-focused campaigns and content strategies. The ideal candidate will have extensive experience in communications, public relations, media, marketing or related fields.

As a Senior Manager, Consumer Campaigns and Content, you will be responsible for developing and executing impactful and engaging content across multiple channels. You will drive the implementation of ASIC's consumer communication strategy, shaping the future of ASIC's consumer and investor communications and expanding MoneySmart's reach and relevance.

Key Responsibilities:

  1. Lead and develop a high-performing team responsible for consumer campaigns, content strategy, and digital engagement.
  2. Drive the implementation of ASIC's consumer communication strategy and shape the future of ASIC's consumer and investor communications.
  3. Act as a media spokesperson and build strong relationships with key journalists, opinion leaders, and stakeholders.
  4. Oversee the creation and optimisation of best-in-class content, ensuring an audience-led, data-driven approach that maximises engagement and effectiveness.
Required Skills and Qualifications

You have a deep understanding of digital content creation, SEO, social media marketing, and web analytics. You bring a proven track record of leading high-performing teams and developing compelling, user-centric content that cuts through in a crowded media landscape.

Experience in the financial services industry and a strong passion for financial education and consumer advocacy are highly regarded. You have exceptional stakeholder management, media relations, and content-first storytelling expertise.

Benefits

ASIC offers a range of employee benefits, including:

  1. Attractive superannuation
  2. Additional leave entitlements
  3. 50/50 hybrid work-from home model
  4. Flexible work arrangements
  5. Assistance for study and professional development
About Us

ASIC is committed to providing a diverse and inclusive workplace where the very best talent in Australia chooses to work. We value your skills, experience, and contributions and offer a supportive and collaborative environment.

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