Digital Communications Specialist

2 days ago

Gold Coast, Queensland, Australia beBeeDigital Full time $80,000 - $120,000
Marketing Role

We are seeking a creative professional to join our team as a Digital Marketing Executive. This exciting opportunity will see you working closely with the marketing team to deliver a social media and content strategy for a leading brand.

The role involves creatively delivering a digital communications strategy across all owned, earned and paid platforms, including website, social, mobile, email, Wi-Fi, SEO/SEM, that positions the asset brand and experience above competitors and enables high levels of customer engagement and retailer support.

Responsibilities
  • Delivering a digital communications strategy that drives channel growth and delivers on market share targets and ROI;
  • Creating and delivering compelling content across all channels using data insights and digital trends analysis;
  • Developing tailored digital marketing communication support plans for key retailer launches;
  • Assisting in coordinating the monthly report, identifying key risks, opportunities or wins where marketing campaigns/initiatives have driven positive changes in customer sentiment;
  • Supporting the Marketing Manager and Centre Manager to identify key centre issues and risks and developing marketing strategies and actions to combat these;

In this varied role, you will be responsible for interpreting consumer research and digital analytics and assisting in developing these into strategies, campaigns and actions and then critically assessing, measuring and reporting on the results.

Requirements

To succeed in this role, you will need:

  • A strong understanding of market segmentation in the FMCG, leisure or retail industry;
  • Experience in CRM systems, CMS, Social channels, Google Analytics, eDM and mobile marketing;
  • Sound digital and social capabilities to drive the content strategies across these channels, maximise database acquisition and connect with offline experiences;
  • Ability to prioritise tasks, develop timelines and deliver initiatives on time and within budget combined with excellent written and verbal communication skills.
What We Offer

We offer a range of benefits, including flexible working arrangements, generous leave options, comprehensive wellbeing programs and recognition through nomination awards.

We are committed to diversity and inclusivity and welcome applications from people of all ages, nationalities, abilities, cultures, sexual orientations and gender identities.

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