Head of Brand and Marketing

5 days ago

Sydney, New South Wales, Australia Impact Advising Full time
Job Description

**Job Title:** Head of Brand and Marketing

**Company:** Impact Advising

**Location:** Sydney-based, flexible hybrid working

**Job Type:** Full-Time or 9-day fortnight

**About the Role:

We are seeking an experienced Head of Brand and Marketing to join our team at Impact Advising. As a key member of our Executive Leadership team, you will be responsible for developing and implementing strategic marketing and communications plans to enhance and unify our brand's national presence.

**Key Responsibilities:

Brand Custodianship

  • Lead the completion, annual review, and updates of Brand Guidelines
  • Oversee Brand Governance, ensuring adherence to principles and supporting teams in guideline implementation
  • Develop and coordinate brand-compliant assets, communications, and marketing for Impact Advising

Reputation and Awareness

  • Manage daily media monitoring and update stakeholders
  • Develop and lead reputation protection messaging for cross-organisational issues and Impact Advising risks, supporting the Executive Director, Chair, Board, and CEO Group
  • Create and lead collaboration on aligned positions and common messaging

Marketing and Communications Leadership

  • Approve all Impact Advising team communications and marketing
  • Develop, review, and maintain Impact Advising website content
  • Lead Impact Advising marketing strategy development, campaigns, tactical tools, and content (newsletters, social media, video)
  • Oversee Impact Advising PR, media, and social content development and approvals
  • Collaborate with peers on the overall social media approach and execution across Impact Advising
  • Develop and maintain a calendar for external communications to maximise impact and avoid timing or message clashes

Project Management and Co-ordination

  • Project manage and coordinate national collaboration campaigns across stakeholders (e.g. International Guide Dog Day, White Cane Day)
  • Facilitate national content and asset creation; respond to needs and knowledge sharing across the Impact Advising group and activate communications/marketing solutions
  • Develop templates for national asset sharing, including newsletters and other support materials

Partnership Support

  • Conceptualise and develop tactical national partnership marketing solutions
  • Create or approve partnership marketing campaigns, copywriting, assets, tools, and social media posts
  • Work with partners and their communities to support mission delivery, explore joint opportunities, and promote Impact Advising as an accessibility leader

Requirements:

  • Demonstrated success in developing and delivering strategic and tactical brand, marketing and communications, ideally with experience in a federated for-purpose or geographically dispersed organisation
  • Proven track record in digital marketing across website, social media communications and marketing
  • Demonstrated experience in national brand management and practical brand guideline governance
  • Proven track record in managing reputational issues with internal and external stakeholders, ideally in high awareness brand environments
  • Outcome and results-focused, with commercial acumen – taking responsibility for achieving results, providing recommendations, overcoming challenges and value-adding
  • Superior collaboration, influencing and interpersonal skills – able to implement solutions, build consensus on shared priorities where there may not be alignment and interact confidentially and professionally with a range of diverse internal/external stakeholders
  • Flexible, agile and adaptive, able to take initiative, think laterally and identify options
  • Experienced in marketing and communications performance metrics, able to provide reporting and campaign analysis
  • Strong Microsoft Office skills and relevant design programs such as Photoshop, Canva and Adobe
  • Passionate about improving the lived experiences of people facing vision loss across Australia

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