Conversion and Digital Strategist

4 days ago

Melbourne, Victoria, Australia beBeeAnalytics Full time $80,000 - $120,000
Key Role:

A highly skilled Conversion and Analytics Specialist is required to support the online customer experience through continuous A/B testing, experimentation, and optimisation. This involves analysing user behaviour, identifying opportunities for improvement, and contributing to a personalised digital strategy.


Main Responsibilities:
  • Design and execute MarTech personalisation strategies
  • Develop and monitor CRO initiatives, improving website performance and conversion rates
  • Execute and analyse A/B and multivariate testing to optimise landing pages and key content
  • Leverage analytics tools to uncover user behaviour insights and report on performance through dashboards
  • Manage personalisation platforms like Marketing Cloud Personalisation to support targeted optimisations
  • Support personalisation strategies across digital channels to enhance user engagement and conversion
  • Engage with stakeholders to align digital efforts with business objectives and manage supplier relationships

Required Skills and Qualifications:
  • 5+ years of experience as a conversion, UX, optimisation, and/or analytics specialist
  • Tertiary qualifications in Digital, Marketing, Mathematics, Statistics, or Computer Science, or related field of study
  • Demonstrated experience using Google Analytics, Google Analytics 360, SimilarWeb, Hotjar, Optimizely CRO tool, Fullstory, or similar
  • Familiarity with data visualisation tools such as Tableau, MicroStrategy
  • Proven experience in data analysis and with digital analytics tools
  • Familiarity with Confluence and Jira and strong proficiency in Office 365

Benefits:
  • Attractive lease programs - vehicles and motorcycles
  • Product discounts - vehicles, motorcycles, power equipment, accessories, and merchandise
  • Free loan program for lawn and garden equipment
  • Flexible Work Arrangements
  • Exciting Engagement Activities - associates day, end-of-year activities, and divisional offsites
  • Employee Assistance Program for associates and immediate family members
  • Cultural Flex Days - substitute two public holidays
  • Access to professional development courses
  • Free parking

About Us:

We are an organisation that values individuality and creativity, striving to provide a supportive environment for our employees. We are committed to fostering a culture of respect and inclusivity, ensuring that each team member has the opportunity to grow and contribute to our success.


We are an Equal Opportunity Employer, dedicated to creating an open and inclusive work environment. Our mission is to empower our employees to achieve their dreams and drive our organisation's growth.


Applicants must satisfactorily complete a National Criminal Records check to undertake this role.


Seniority level
  • Not Applicable

Employment type
  • Full-time

Job function
  • Marketing and Information Technology

Industries
  • Manufacturing

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