Digital Growth Strategist

3 days ago

Melbourne, Victoria, Australia beBeeGrowth Full time $90,000 - $120,000
Job Description

We are seeking a highly skilled Digital Growth Strategist to lead our digital growth across paid, owned, and earned channels.


About the Role

This is a pivotal role focused on increasing brand awareness, driving qualified traffic, and maximising online revenue.


Main Responsibilities
  • Maintain and develop a comprehensive digital strategy across Google Ads, SEO, social media, affiliates, and remarketing.
  • Collaborate on campaign planning and oversee execution with the Marketing team.
  • Lead digital campaigns for both online and physical retail stores.
  • Manage SEO initiatives and external agency relationships.
  • Manage and optimise all marketing channel data feeds within PIM and Merchant Centre / Commerce Manager platforms.
  • Drive conversion rate optimisation (CRO) and online merchandising strategies.
  • Analyse performance data, report on ROI/KPIs, and identify growth opportunities.
  • Manage digital budgets and mentor a team of channel specialists.

Required Skills and Qualifications

To be successful in this role, you will need:


  • 5+ years' experience in digital marketing within a retail environment.
  • Proven success in managing SEO/SEM, email, social, and display campaigns.
  • Strong analytical skills and experience with GA4, Google Tag Manager, and attribution models.
  • Passionate about consumer behaviour, brand engagement, and driving results.
  • Excellent communication, problem-solving, and multitasking abilities.

Benefits

You'll enjoy:


  • Staff discount of 30% off full price items and an additional 15% off reduced items
  • A great inner-city location in the vibrant Glenferrie café district of Hawthorn, close to public transport

Why Join Us?

You'll be part of a dynamic team in a fast-paced, growth-focused environment where innovation and initiative are valued.


How to Apply

If you have the skills, experience, and motivation to succeed in this role, we want to hear from you.

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