Drive Customer Acquisition

6 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $150,000 - $180,000
Acquisition Marketing Specialist

As a key member of our Products and Customer Marketing team, you will play a crucial role in shaping the customer experience and driving product acquisition for ING.

This position is responsible for planning, implementing, and optimising go-to-market communication campaigns that drive product acquisition. Your responsibilities will include executing marketing campaigns, managing vendor relationships, and working with cross-functional teams to develop strategic customer plans.

You will be responsible for delivering against targets, managing budgets, and resolving customer complaints. Additionally, you will work closely with the contact centre, digital channels, and customer intelligence teams to ensure an omni-channel buying experience.

To succeed in this role, you will need 5+ years' experience in an acquisition-focussed role, preferably in Financial Services Marketing. You should have exposure to working with customer and intelligence functions, as well as strong understanding of retail banking and portfolio dynamics.

You will also require proven experience in managing vendors and governance, as well as a skill set focused on integrated, digital marketing and/or product marketing within a marketing organisation or agency.

In return for your hard work and dedication, you will receive discounted ING Health Insurance, an additional rest day, and an IMPACT day to volunteer on approved sustainability activity.

About Us

We are committed to creating a culture that is fun, friendly, and supportive. We believe in celebrating individuality and giving people the freedom to think differently, take ownership of their work, and make great things happen.

We operate a direct talent sourcing model, so no agency introductions, please.

  • Deliver material growth through effective campaign execution and management.
  • Represent Marketing in cross-functional teams to understand customer needs and develop strategic plans.
  • Manage vendor relationships and deliver marketing materials for successful campaign launches.
  • Work closely with internal stakeholders to resolve customer complaints and improve overall customer experience.

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