Drive Customer Acquisition and Growth

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Digital Marketing Leader

The Digital Marketing Team plays a crucial role in reaching, engaging, and converting customers at scale. As the leader of this team, you will support strategic and tactical go-to-market initiatives across digital media channels.

This is part of a larger marketing ecosystem where diverse people come together to shape possibilities. With years of unbroken profitability, our organization operates in multiple markets worldwide. You will be part of a friendly and supportive team that contributes ideas and drives outcomes.

As Digital Marketing Leader, you will lead a team of marketing specialists who work with colleagues across the marketing ecosystem to build campaigns and digital channel strategies that drive product consideration and customer acquisition.

You will measure campaign performance and commercial business outcomes rigorously to identify trends and insights that inform strategic decisions and optimization recommendations. This will help identify initiatives that improve customer experience and conversion through the acquisition funnel.

  • 8+ years of experience in digital advertising
  • Deep expertise and hands-on experience across performance marketing channels (paid search, social, and programmatic media buying) within competitive markets
  • Experience running integrated campaigns with exposure to digital media planning and execution to drive product awareness and consideration
  • A leadership style that integrates both doing and coaching
  • Ability to manage large media budgets and balance acquisition efficiency with long-term consideration
  • Proven experience in building a culture of experimentation within a marketing team, leveraging frameworks, tools, and systems to drive experiment ideation and velocity
  • Proficiency and comfort with data and analysis as well as reporting tools like Google Analytics and ThoughtSpot
  • Technical experience and proficiency across performance and media platforms including Google Marketing Platform and Google Tag Manager
  • High degree of accountability for customer, brand, commercial, and risk outcomes with great attention to detail

Experience working with agencies is valued.

Mid-Senior levelFull-timeMarketing

Our organization empowers employees to shape careers that are rewarding in all ways. Employees can access a wide range of benefits including wellbeing leave, additional service bonus leave, paid parental leave, volunteer leave, donation matching, gender affirmation leave, and learning and development opportunities.

Our organization is committed to fostering a diverse, equitable, and inclusive workplace. We encourage people from all backgrounds to apply and welcome all identities.

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