Strategic Marketing Lead

4 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Marketing Manager Job Overview

The ideal candidate for this role is a seasoned marketing professional with 3-5 years of experience in B2B SaaS or technology marketing. They should have a proven track record of generating pipeline and driving sales growth.

Key responsibilities include managing Zoho marketing automation workflows, planning and executing campaigns across paid and organic channels, developing and testing performance-focused content, and aligning demand programs to quarterly pipeline targets.

The successful candidate will also be responsible for developing and maintaining a consistent content calendar, collaborating with sales to create compelling sales enablement assets, and supporting small-mid scale brand and customer events.

They should have a strong understanding of sales enablement needs in complex buying cycles and be comfortable with data, measuring what's working and iterating. A curious and proactive individual with commercial acumen is highly desirable.

Key Responsibilities
  • Campaigns & Demand Generation:
    • Own and manage Zoho marketing automation workflows to drive nurturing and conversion.
    • Plan and execute campaigns across paid and organic channels (website, email, social, search) aligned with construction ICP.
    • Develop and test performance-focused content to drive leads and sales-qualified opportunities.
    • Align all demand programs to quarterly pipeline targets, with clear reporting.
  • Content & Messaging:
    • Develop and maintain a consistent content calendar tailored to the construction industry, including case studies, thought leadership, and video.
    • Collaborate with sales to create compelling sales enablement assets that address construction finance pain points.
    • Help evolve our messaging to support our Premier Construction Software partnership marketing and direct market expansion.
  • Partner & Event Marketing:
    • Plan and execute co-marketing initiatives with partners like Premier.
    • Coordinate and activate our presence at key industry events (e.g. Premier Synergy Conference, construction expos).
    • Support small-mid scale brand and customer events to drive pipeline and reinforce our position as constructions automation partner.
  • Website & SEO:
    • Manage website CMS updates and work with SEO partners to improve ICP-targeted visibility.
    • Support testing and optimisation for lead conversion.
  • Social & Digital Presence:
    • Own LinkedIn strategy and execution (organic and paid).
    • Monitor performance, generate insights, and adjust strategy to meet lead volume targets.
  • Reporting & Analytics:
    • Build dashboards that track campaign performance, funnel metrics, and quarterly pipeline contribution.
    • Report regularly to leadership on progress toward revenue targets.

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