Strategic Marketing Lead

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $108,864 - $135,912
Job Description

As a marketing strategist, you will lead the development and execution of promotional campaigns that drive business growth. You will translate market insights into multi-channel communications, partner with stakeholders to enhance financial impact, and optimize processes for efficiency.

Key Responsibilities
  • Create a 12-month promotional plan and quarterly customer calendars, leveraging insights from various teams.
  • Lead multi-channel campaigns from concept to delivery, ensuring integration, timeliness, and on-brand messaging.
  • Collaborate with creative, web, and channel partners, streamlining processes for efficiency.
  • Partner with global teams to localize messaging, share findings, and improve data models, processes, and assets.
  • Work with category and pricing teams to develop customer-centric offers that drive growth and engagement.
  • Monitor performance, analyze campaign results, and use data to optimize future activity.
  • Contribute to yearly marketing strategy and lead the annual go-to-market strategy.
  • Collaborate across local and global stakeholders, influencing outcomes.
Requirements
  • 5-10 years' marketing experience with a degree in marketing, communications, business, economics, mathematics, or related field.
  • Proven track record to build and implement integrated go-to-market plans.
  • Strong campaign/project management skills and experience delivering high-quality briefs.
  • CRM strategy development and execution experience.
  • Excellent interpersonal skills with leadership experience.

Why You'll Thrive Here

VistaPrint is an award-winning remote-first company, an inclusive community, growing and fostering culturally strong and high-performing teams. We are committed to diversity, equity, and inclusion, striving to empower each other and create a space where everyone can spark their next great idea.

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