Strategic Communications Specialist

Communications Professional Opportunity

Sinch is a global leader in the market for Communication Platforms as a Service CPaaS and mobile customer engagement. We reach every phone on earth with over 147 billion conversations every year.

Sinch core values are Make it Happen Dream Big Keep it Simple and Win Together. These values describe how our organisation works and inspire every of our employees across different countries.

The Communications Manager APAC will lead and execute corporate communications efforts across the Asia-Pacific region shaping and amplifying Sinch brand reputation driving thought leadership and ensuring consistent messaging across media PR internal communications and digital channels.

The role will be instrumental in crafting compelling narratives tailored for diverse APAC audiences collaborating closely with APAC sales PR agency and leadership teams as well as the global marketing and PR teams.

Key Responsibilities:

• Develop a Regional Communications Strategy: Align regional communications strategy with business objectives in APAC.
• Lead Media Relations Efforts: Secure coverage in top-tier tech business and telecom publications on behalf of Sinch.
• Craft Press Releases: Collaborate with PR agencies to develop press releases bylines and thought leadership content that highlight Sinchs innovations.
• Monitor Industry Trends: Continuously refine Sinchs PR strategies by monitoring industry trends and competitor activities.
• Serve as Spokesperson: Serve as Sinch spokesperson when required and provide media training for Sinch executives.

Executive Communications:

• Build Executive Visibility: Develop external communications strategies for APAC leadership including media engagement speaker opportunities and social amplification.
• Partner with Senior Leaders: Partner with the Executive Vice President for APAC and other senior leaders to develop compelling narratives that align with Sinchs regional strategy and growth ambitions.
• Create High-Impact Materials: Create high-impact executive materials including speaking points op-eds keynote decks and briefing documents for media interviews industry forums and customer events.
• Manage Social Media Presence: Manage executive social media presence and content ensuring consistent timely and authentic engagement that reinforces thought leadership and brand credibility.

Internal Communications:

• Design Internal Programs: Design and implement internal communication programs that keep Sinch employees in APAC informed aligned and connected to our strategic goals.
• Partner with HR: Partner with HR and leadership to disseminate Sinch announcements foster a strong company culture and manage change communications.
• Support Change Communications: Support change communications employer branding and employee engagement initiatives across multiple internal channels.

Content Thought Leadership:

• Collaborate with Content Creators: Work closely with content marketing global product marketing and regional content creators or agency partners to support the development of compelling high-impact content for APAC markets.
• Shape Thought Leadership Narratives: Collaborate with internal subject matter experts and spokespeople to shape regional thought leadership narratives that position Sinch as a leader in CPaaS and customer communications.
• Oversee Social Media Channels: Oversee Sinchs corporate and local social media channels across APAC ensuring content is brand-aligned market-relevant and timely.
• Support Executive Thought Leadership: Support executive thought leadership programs across social and owned channels ensuring high-quality consistent messaging that elevates regional leadership.

Crisis Reputation Management:

• Develop Proactive Strategies: Lead the development of proactive and reactive communications strategies to manage reputational risk and support business continuity.
• Respond to Issues: Collaborate with regional and global stakeholders to respond to issues swiftly and consistently ensuring clear alignment across channels and teams.
• Anticipate Reputational Challenges: Monitor media industry and regulatory landscapes to anticipate and prepare for potential reputational challenges.

Stakeholder Engagement:

• Engage with Industry Bodies: Engage with industry bodies regulatory stakeholders and key partners to reinforce Sinchs positioning in the APAC market.

To Be Successful: To be successful you will possess the following skills and attributes:

• Corporate Communications Expertise: Proven experience in corporate communications PR or a related field preferably in B2B tech SaaS or CPaaS.
• APAC Knowledge: Demonstrated understanding of APAC media landscapes cultural nuances and market dynamics relevant to Sinch.
• Media Relations Expertise: Proven expertise in media relations content strategy crisis management and internal communications.
• Exceptional Communication Skills: Exceptional written and verbal communication skills in English fluency in an additional APAC language is an advantage.
• Fast-Paced Global Tech Environment: Experience working in a fast-paced global tech company within the CPaaS space is highly advantageous.
• Strong Project Management Skills: Strong project management skills with the ability to prioritise and multitask across multiple projects.
• Comfortable in a Matrixed Organisation: Comfortable working in a matrixed organisation with global remote teams.

We Value Diversity: We are committed to building an engaged and talented workforce that represents an environment that is inclusive supports flexibility and welcomes diversity.

Benefits: Benefits include flexible work arrangements parental leave programs wellness resources coaching and career development support access to online professional development courses and a volunteer program.

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