Brand Strategy Lead

5 days ago

Melbourne, Victoria, Australia beBeeStrategist Full time $90,000 - $130,000

Job Overview

We are seeking a visionary strategist to lead our team in crafting innovative brand strategies and elevating creative teams to produce effective results for clients.

This role calls for a strategic mastermind who can shape integrated campaigns and brand experiences, lead strategy for a portfolio of clients, and collaborate on larger projects.

The successful candidate will play a pivotal role in crafting smart solutions for clients, supporting new business efforts, and collaborating closely with stakeholders to identify challenges and growth opportunities.

Key Responsibilities:

  • Develop and drive campaigns and brand experiences that deliver results.
  • Lead strategy development for clients, collaborating with stakeholders to identify challenges and opportunities.
  • Build trusted relationships with stakeholders, delivering results-oriented strategies for brand growth.
  • Craft brand, communications, and channel strategies across various platforms.
  • Support new business efforts by identifying opportunities and contributing to pitches.
  • Stay updated on emerging trends to inform strategic recommendations.
  • Direct research and data analysis to uncover insights and build strategic foundations.
  • Develop and drive workshops and strategic sessions with clients.
  • Collaborate with creative teams to inspire insight-led creative ideas.
  • Conduct competitive, category, and cultural analysis to find white space opportunities.
  • Contribute to thought leadership and understanding of consumer and media landscapes.
  • Develop clear strategic documents, including KPIs and measurement plans.

Requirements:

  • Extensive experience in strategy development is essential.
  • The ideal candidate will be well-versed in developing communication architectures and brand plans, confident in autonomously guiding client strategies and campaigns.
  • A proven track record in insight-driven brand and campaign strategies is required.
  • A sharp strategic thinker who blends insight seeking and strategic thinking, aware of digital/cultural trends.
  • Effective presentation skills, inspiring teams and stakeholders, and strong collaborative relationships across teams and networks are also necessary.

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