Director of Brand Strategy

14 hours ago

Melbourne, Victoria, Australia beBeeMarketing Full time $110,000 - $120,000

Marketing Leadership Role

The Marketing Director drives marketing strategy and communications across the organisation, fostering a strong brand identity.

Key Responsibilities:

  • Develop and execute comprehensive cross-platform marketing campaigns, aligning with organisational goals.
  • Oversee the development of brand and style guidelines to maintain consistency across all channels.
  • Collaborate with the senior leadership team to achieve integrated methods and processes.
  • Monitor and develop digital channels, ensuring seamless customer experience.

Partnerships and Collaborations

  • Foster strategic partnerships with organisations and sponsors, generating revenue for the company.
  • Cultivate media relationships to secure positive coverage and amplify the brand's message.

Campaign Development and Delivery

  • Design and deliver impactful marketing materials, driving audience engagement and conversions.
  • Manage online surveys to gather valuable insights and inform future marketing strategies.

Financial Management and Analysis

  • Effectively manage marketing budgets, ensuring optimal ROI and financial performance.
  • Analyse box office sales to inform data-driven decision-making.

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