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Chief Digital Growth Officer

2 weeks ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $90,000 - $120,000
Digital Marketing Role

The organisation is seeking a Digital Marketing Manager to drive business growth across all channels, through the development and execution of an omnichannel strategy.

This involves working closely with senior marketing personnel to ensure that all digital channels and user experience are aligned, optimised and drive sales, consumer engagement, mass target market reach, awareness and purchasing intent via e-commerce.

Main Responsibilities:

  • Design, implement and optimize an omnichannel strategy across paid media and digital touch points to drive business growth.
  • Manage and implement the annual digital plan for website design and functionality to ensure best practice consumer experience and achieve KPIs across brand website, college, franchise and other digital initiatives.
  • Map and design digital journey strategies including acquisition and retargeting across digital channels for target audiences.
  • Develop deep understanding of market, competitive positioning and key business issues faced by customers and prospects to support strategy and messaging.
  • Plan, manage, execute and communicate omni-channel CRM calendar in line with national campaigns, content themes, online sales events and tactical promotions to drive revenue and booking KPIs.
  • Support marketing, sales and college teams with key consumer and sales insights from CRM, Paid and Website platforms to drive user engagement, retention and revenue.
  • Test, measure and analyse performance across all channels to optimise strategy and experience.
  • Evaluate ongoing maintenance and cleansing of database.
  • Represent digital project team, developing, implementing and testing future strategic projects and contributing to sales generated digitally.
  • Manage online inventory, merchandising, product uploads, samples forecasting, uploads and changeover and ensure necessary testing done ahead of launch.
  • Manage online customer reviews ensuring publication and addressing any negative reviews in timely manner. Drive online reviews through dedicated campaigns and automation.
  • Establish customer support processes for e-commerce.
  • Lead and manage direct report ensuring alignment with purpose, values and strategic priorities.
  • Maintain knowledge on trends and leading practices in omni-channel marketing to drive innovation and stakeholder enablement.