Category Insights Specialist

1 week ago

Sydney, New South Wales, Australia beBeeInsights Full time $90,000 - $120,000

Job Title: Category Insights Specialist

We are a privately held, family business competing against some of the biggest multinationals in the world. Our goal is to become Australia's No. 1 Pure Coffee Company.

About the Role:

This role will be responsible for driving category growth for Vittoria Food & Beverage and within grocery channels. You will collaborate closely with Sales and Marketing teams to achieve this goal.

Main Responsibilities:

  • Becoming the go-to expert and trusted advisor for all category insights that drive key business decisions and shape winning strategies.
  • Identifying and clearly communicating specific actionable opportunities for key categories.
  • Developing the annual category plan and ensuring alignment with Marketing and Sales teams.
  • Conducting ongoing analysis and monitoring of category performance, including competitive landscape and reporting through to Senior Management to influence decision making.
  • Driving a culture of Best-in-Class Retailer Range Review processes.
  • Reporting on and review of market share by segment, customer, and product using all available data points.
  • Managing data relationships from IRI/Circana, Quantium, Synergy, and NielsenIQ.
  • Enhancing the capabilities of Sales and Marketing teams in utilizing IRI/Quantium/Synergy data effectively.

About You:

Ideally you will have:

  • A minimum of 2 to 3 years' experience in a Category Insight Analyst role within FMCG. (Sales and/or Marketing experience favourable)
  • In-depth knowledge and experience on IRI /Circana, Quantium, Synergy, NielsenIQ data. (Essential)
  • A passion for numbers with the ability to translate data into meaningful insights
  • Strong Category Leadership skills and an ability to influence both internal and external stakeholders
  • Experience with pack / price recommendations supporting brand positioning and delivering sustainable growth.
  • Exceptional analytical skills with strong attention to detail.
  • Outstanding communication and presentation skills.
  • Strong work ethic and a positive & winning attitude.

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