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Drive Customer Loyalty Through Strategic CRM Campaigns
2 weeks ago
Customer Engagement Manager
This key role drives customer loyalty and retention through strategic CRM campaigns and personalized experiences.
About the Role:- We're seeking a skilled professional to lead the development and execution of targeted email campaigns that resonate with customers.
- You'll analyze CRM data to inform decision-making and optimize campaign performance.
- Segment our database to ensure timely, relevant messaging that meets individual customer needs.
- Craft innovative loyalty surprises and delight moments that foster customer advocacy.
- Collaborate with creative teams to brief in assets that bring campaigns to life.
- Liaise with e-commerce and trade teams to align CRM communications with product launches and promotions.
- Monitor campaign performance, compile reports, and share findings to drive continuous improvement.
- Maintain a pulse on the customer journey, identifying opportunities to enhance engagement and loyalty.
- Bachelor's degree in Marketing, Business, Data Analytics, or related field.
- Hands-on experience with CRM, loyalty programs, and customer lifecycle strategies.
- Data fluency: proficient in CRM/ESP platforms and confident using tools like Excel or Tableau.
- Project management expertise: organized, results-driven, and forward-thinking.
- Proven track record in email marketing and campaign management across multiple channels.
