CRM & Loyalty Manager

Overview

CRM & Loyalty Manager role at The Aje Collective, based at the Aje Head Office in Redfern. Aje was created in 2008 to translate the effortless Australian lifestyle into fashion. Designed for an elegance grounded in ease, our garments empower our customers to feel relaxed, assured and beautiful. Our company strives to invite freedom of self-expression in each architectural store environment, bringing our customers a confidence and beauty that elevates their every day to an occasion. Join icon fashion house Aje as CRM & Loyalty Manager at our Aje Head Office in Redfern.

About this opportunity:

• Own the end-to-end CRM strategy across Email, SMS, Web, and in-store channels, through management of the CRM stream within the go-to-market (GTM) calendar
• Design and implement multi-channel lifecycle campaigns (acquisition, onboarding, engagement, reactivation, win-back).
• Drive segmentation, personalization, and automation strategies to improve engagement and conversion.
• Collaborate with analytics and data teams to harness customer insights for smarter campaigns.

Loyalty Program Management

• Define the loyalty strategy, benefits, and value proposition across brands.
• Lead the evolution and day-to-day management of the loyalty program, ensuring relevance and competitive differentiation.
• Monitor program performance, including member growth, engagement, and ROI, and implement continuous improvements.
• Partner with cross-functional teams to deliver a seamless loyalty experience across all customer touchpoints.

Campaign Management & Optimization

• Own the CRM campaign calendar, ensuring timely, relevant, and brand-aligned communications.
• Conduct A/B testing and optimization to maximize open, click, and conversion rates.
• Analyze campaign results to inform ongoing strategy, content, and creative direction.

Data, Reporting & Insights

• Deliver actionable insights and reporting to senior stakeholders on campaign and loyalty performance.
• Identify trends, risks, and opportunities within the customer base to inform future strategy.
• Ensure compliance with data privacy regulations and internal data policies.

Stakeholder Collaboration & Team Leadership

• Manage and mentor CRM & Loyalty team members, fostering a high-performance, customer-first culture.
• Partner with Brand, Creative, Digital, Retail, and Customer Service teams to ensure consistent and impactful customer experiences.
• Act as a champion for customer-centricity across the business.

You will bring

• 4+ years experience in performance marketing roles, preferably within fashion, lifestyle, or consumer retail
• Demonstrable success in driving growth through CRM strategies.
• Deep understanding of omni-channel retail dynamics and customer lifecycle marketing.
• Experience leading CRM acquisition and retention strategies, with strong familiarity across organic growth and audience retention tactics.
• Highly analytical with mastery of Google Analytics, Klaviyo, SMS, attribution platforms (e.g., Triple Whale, Rockerbox), and BI tools. Strong analytics skillset and high proficiency to handle and present data.
• Exceptional communication, leadership, and project management skills.
• Passion for fashion, culture, and digital innovation.

What do we offer?

• Generous salary packaging
• It is hard not to embrace the Aje style with generous employee discounts, staff wardrobes, pre-order programs, clothing allowances and regular sample sales
• Your growth is our growth, training and development programs are recommended and encouraged
• Celebrate milestones such as, Birthdays with Aje leave benefits
• Access to our comprehensive Employee Assistance Program designed to support your wellbeing
• No key achievement and success goes unnoticed
• Referral incentives

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Customer Service, Marketing, and Management

Industries

• Retail Apparel and Fashion

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