
Data-Driven Growth Strategist
21 hours ago
Growth Marketing and Analytics Manager
About the RoleMamamia is a leading women's media group that strives to make the world a better place for women and girls.
The Growth Marketing and Analytics Manager will be responsible for analysing market trends in women's media to identify new content and product opportunities. They will also develop strategic insights to drive audience acquisition, retention, and engagement across the funnel.
Key Responsibilities:
- Analyse market trends in women's media to identify new content and product opportunities.
- Develop strategic insights to drive audience acquisition, retention, and engagement across the funnel.
- Lead content strategies based on audience behaviour, competitive analysis, and trend signals.
- Oversee Mamamia's audience survey pipeline from design to analysis and insight delivery.
- Support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
- Manage and mentor a team, prioritising workload and balancing long-term business objectives with immediate needs.
- Evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.
Requirements
We are looking for an experienced professional with a strong background in audience research, marketing analytics, and/or insights. The ideal candidate will have:
- 5+ years in audience research, marketing analytics, and/or insights.
- Strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies.
- Experience with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
- Proven experience leading or managing a team and collaborating across multiple departments.
- Passionate about women's media, digital innovation, and growth through audience intelligence.
About You
You will thrive in this role if you have a passion for data-driven decision making, a creative approach to problem-solving, and excellent communication skills. If you are a motivated and organised individual who is excited about the opportunity to grow with our company, we encourage you to apply.
Please note that we do not consider applications that do not meet the minimum requirements specified above.
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