Customer Acquisition Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeGrowth Full time $100,000 - $120,000
Strategic Growth Marketing Role

We are seeking a highly ambitious and data-driven individual to lead customer acquisition and drive strategic growth in Australia.

This is a unique opportunity to champion performance marketing and work with our in-house agency to scale acquisition efforts on key paid channels, including Google, TikTok, Facebook, Instagram, and YouTube.

  • Key Responsibilities:
  • Champion performance marketing in Australia and work with our in-house agency to scale acquisition efforts on key paid channels.
  • Lead paid social content efforts, including high-impact levers such as creative, post-click experience, and algorithmic optimisations.
  • Establish a continuous test-measure-learn process to optimise paid social content performance.
  • Monitor campaign performance to derive actionable insights and maintain a regular reporting cadence.
  • Work with regional product marketing teams to scale successful referral programs that drive customer advocacy and viral growth.
  • Build and manage partnerships that support customer acquisition goals, working closely with external platforms and brands.
  • Develop strategies for building, growing, and converting new sign ups and app downloads.
  • Partner with the content and creative team to drive campaign ideation, copywriting, and creative assets that resonate with target audiences across digital channels.

Essentials To Succeed:

  • 4+ years of experience in a high-intensity growth marketing or performance marketing role.
  • Driven and self-motivated individual who can find creative ways to scale and grow.
  • Highly skilled in data analysis, using insights to drive better strategies and inform key decisions.
  • Expertise in scaling paid campaigns on platforms such as Google, Meta, YouTube, and TikTok.
  • Strong experience working on successful partnerships with sound unit economics.
  • Creative focus and ability to work closely with creative teams to develop high-performing ads.
  • Demonstrated use of Generative AI tools to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

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