High-Performance Digital Marketing Specialist

2 weeks ago


Melbourne, Victoria, Australia beBeeDigital Full time $90,000 - $120,000
Job Summary

We are seeking a high-performance digital marketing specialist to drive impactful campaigns and contribute to the growth of our organization.

This opportunity is ideal for a results-driven marketer with expertise in SEO, PPC, social media marketing, email automation, and lead generation.

Key Responsibilities:
  • Develop and manage digital marketing campaigns across multiple channels, including SEO, SEM, PPC, and social media.
  • Optimize paid advertising strategies to generate quality leads and drive conversions.
  • Enhance brand visibility through organic and paid search engine marketing (SEO & SEM).
  • Create and execute content marketing strategies, including blogs, email campaigns, and social media content.
  • Utilize CRM and marketing automation tools to nurture leads and improve engagement.
  • Analyze and interpret performance data using Google Analytics and dashboard tools.
  • Stay ahead of digital trends in AI-driven marketing, automation, and conversion rate optimization (CRO).
Ideal Candidate:
  • Proven experience in digital marketing, growth marketing, or performance marketing.
  • Strong expertise in SEO, SEM, PPC, Google Ads, Facebook Ads, LinkedIn Ads, and influencer marketing.
  • Hands-on experience with Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
  • Skilled in content creation, email marketing, and lead generation.
  • Analytical mindset with proficiency in Google Analytics and marketing automation tools.
  • Strong communication and copywriting skills.
  • Self-motivated, goal-oriented, and able to work independently.
Requirements:
  • Certifications in digital marketing and relevant technologies.
  • Experience with CRM and marketing automation tools, such as HubSpot, ActiveCampaign, and Marketo.
  • Proficiency in Google Analytics and data analysis.
  • Strong understanding of digital marketing principles and best practices.
  • Excellent communication and project management skills.


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