Digital Content Lead

2 weeks ago

Sydney, New South Wales, Australia BAUER MEDIA Full time
About the Role

The Digital Editor is a key content role driving the success of Bauer Media's digital platforms, with a strong focus on creating engaging content that grows audience and enhances the brand.

Reporting into the Digital Managing Editor, the Digital Editor will use their strong journalistic skills and deep understanding of Bauer Media's key content pillars to create content that resonates with our audience. They will use insights and data to inform a content strategy that delivers key traffic and audience metrics while evolving the brand.

A truly omnichannel role, the Digital Editor will build and maintain effective communications with all key stakeholders, including content producers, commercial and shopping leads, and the heads of Social, Email, and SEO. They will share digital knowledge, drive best practice, and provide digital thought leadership for the entire Bauer Media team.

The Digital Editor works collaboratively with other digital leaders to ensure consistency in operations, processes, reporting, and knowledge sharing - working towards a cohesive and collaborative team culture within Bauer Media.

Key Responsibilities
  • Use data and audience insights to effectively plan content strategy across site and socials, balancing short and long-term objectives.
  • Create and edit clean, on-brand, and highly engaging content across all digital platforms and content pillars to meet audience and revenue targets.
  • Use SEO insights and tools to optimize existing content and convert to shoppable content where possible.
  • Ideate and execute commercial content opportunities with the guidance of the DME and Brand Manager.
  • Ensure all digital, social, shopping, and newsletter outputs are met for the brand.
  • Analyse and report on performance across all channels and adjust approach as required.
  • Assign digital tasks and workflow to the wider Bauer Media content team and work with the DME and Editor to ensure workloads are fairly distributed and managed.
Requirements
  • At least 5 years' editing experience in digital media, preferably in women's lifestyle.
  • Experience with content management systems, photo editing, and analytic tools.
  • Strong written and verbal communication skills.
  • Experience in content management and the development of content strategies.
  • Strong content ideation skills.
  • Strong understanding of SEO content.
  • Basic understanding of commercial drivers for websites and digital sales processes.
  • Experience as a team/people leader.

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