Digital Experience Leader

2 weeks ago

Melbourne, Victoria, Australia beBee Careers Full time $120,000 - $180,000

We are seeking a highly skilled Digital Strategy Director to lead our innovation and experience practice.

Main Responsibilities
  1. Digital Expertise: A deep understanding of the digital landscape, including emerging technologies, social media, and digital platforms is required.
  2. Connections Planning Expertise: Comms plans, ecosystems, briefs, and message matrices for creative teams must be developed grounded in an understanding of media channels and behaviours.
  3. Strategic Leadership: Innovative brand, campaign, and comms strategies that drive business growth and cultural impact must be led and executed.
  4. Creative Partnership: Strong relationships with creative teams must be built, serving as a trusted advisor and partner.
  5. Cultural Insights: Stay ahead of cultural trends and consumer behaviours, identifying opportunities to create culturally relevant and impactful campaigns.
  6. Client Partnerships: Build strong relationships with clients, acting as a trusted advisor and thought partner.
  7. Team Leadership: Mentor and inspire a team of talented strategists, fostering a culture of innovation and excellence.
  8. Thought Leadership: Contribute to industry discussions and publications, positioning the company as a leader in innovation and experience.
Key Qualifications
  • Digital Proficiency: Deep understanding of AI and digital marketing channels, including social media, content marketing, and digital advertising is required.
  • Strategic Thinking: Proven ability to develop interesting, unexpected yet actionable strategies is necessary.
  • Cultural Fluency: Keen awareness of current cultural trends and their impact on consumer behaviour is essential.
  • Creative Collaboration: Strong ability to collaborate with creative teams to develop innovative and impactful campaigns is needed.
  • Presentation Skills: Excellent communication and presentation skills to articulate complex ideas to diverse audiences are required.
  • Problem-Solving: A creative and analytical approach to problem-solving is expected.
  • Client Management: Strong relationship-building and client management skills are necessary.

You:

  • A highly brand literate professional with 7+ years' experience in strategy roles within the digital agency space.
  • Culturally curious with an informed worldview and passion for uncovering what influences consumer's behaviours and values.
  • Immersed in tech culture and innovations.
  • Ability to design, implement, and measure strategies against a measurement framework and client objectives.
  • Strong communication skills when presenting findings to colleagues, management, other departments, and clients.
  • Experience managing multiple clients on projects while collaborating with multiple partners.
  • A high standard of presenting and exceptional attention to detail with strong grammar and writing skills.
  • Ability to distil information into compelling and insightful visual and verbal briefs, pushing the output of our agency forward.

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