E-commerce SEO Strategist

6 days ago


Brisbane, Queensland, Australia Culture Kings Full time

Culture Kings represents the pinnacle of streetwear culture, music, and sport. As a pioneer in the industry, we seek an E-commerce SEO Strategist to drive the growth of our online presence across Australia, New Zealand, and the United States.

About Culture Kings

We pride ourselves on exclusivity and superiority, offering a premium retail experience that showcases an extensive range from 100+ leading street, sport, and fashion brands worldwide. Our stores feature an electrifying atmosphere, with some of Australia's leading DJs performing daily in-store, making us a hub for the world's best athletes, artists, and tastemakers.

The Opportunity

As an E-commerce SEO Strategist, you will leverage your expertise in organic search optimization to enhance our online visibility, increase traffic, and improve search engine rankings. You will work closely with our marketing and merchandise team to align campaign objectives across regions and manage budgets accordingly.

Key Responsibilities:
  • Develop and implement comprehensive SEO strategies to improve search engine rankings and drive organic traffic, resulting in sales and profit growth.
  • Conduct regular SEO audits to identify opportunities for improvement.
  • Analyze keyword trends and competitor strategies to refine and optimize content.
  • Optimize website content, meta tags, images, and URLs to improve search visibility.
  • E nsure all on-page elements follow SEO best practices and are aligned with the latest algorithms.
  • Collaborate with content creators to develop SEO-friendly content that aligns with business goals.
  • Address technical SEO issues such as site speed, mobile responsiveness, and crawlability.
  • Implement structured data, schema markup, and other technical enhancements.
  • Monitor and manage the website's backlink profile to ensure quality and relevance.
  • Utilize SEO tools to track, report, and analyze website performance and search engine rankings.
  • Provide regular performance reports and actionable insights to stakeholders.
  • Optimize for local search results, particularly for store locations in Australia, New Zealand, and the United States.
Requirements:
  • At least 5 years of hands-on experience in an SEO role with a focus on large e-commerce brands.
  • Preferred experience using Shopify CMS.
  • Expert knowledge of Google's product suite and other relevant tools, including but not limited to Google Search Console, GA4, Semrush, and crawling tools.
  • High proficiency with Excel or Google Sheets.
  • Ability to influence, educate, and bring together various departments to drive strategic SEO initiatives.
  • Proven track record of executing successful technical, on-page content, and off-page initiatives.
Salary: $120,000 - $150,000 per annum

This salary estimate is based on industry standards for a similar position in the specified location. The actual salary may vary depending on individual qualifications and experience.



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