Multi-Channel Marketing Activation Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeActivation Full time $120,000 - $150,000
Job Overview

The Omnichannel Marketing Activation Manager plays a pivotal role in driving brand excellence across multiple sales channels. Key responsibilities include developing and executing marketing strategies that balance brand goals, local account needs, and commercial objectives.

Key Responsibilities:
  • Strategy Development: Create and implement effective marketing strategies aligned with the global brand vision.
  • Campaign Management: Lead and execute marketing campaigns, tactical promotions, and in-store communications to drive sales and visibility.
  • Content Creation: Oversee the development of local content in collaboration with the Brand team, account marketing leads, and agencies.
  • Activations & Events: Identify and plan activations that drive sales growth, build brand loyalty, and create excitement among customers.
  • Collaboration with KAMs: Work closely with Key Account Managers (KAMs) to streamline processes and ensure initiatives are executed on time and meet key performance indicators (KPIs).

To succeed in this role, candidates should possess experience in marketing, consumer-driven industries, and knowledge of advertising, sales, and marketing principles. Strong computer skills and excellent communication skills are also essential.

At our organization, we foster a winning culture that emphasizes mental strength, courage, ownership, innovation, teamwork, integrity, respect, and sportsmanship. We encourage our employees to be proactive, take responsibility, and follow through on their commitments.

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