Lifecycle Marketing Specialist

4 days ago

Melbourne, Victoria, Australia Cbus Full time

Lifecycle Marketing Specialist

**About Cbus**
Created by workers, for workers, Cbus Super is one of Australia's most successful Superannuation funds. For almost four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning fund we've been recognised for the benefits provided to our members and our innovative investment approach. All while staying committed to our member first ethos as a proud Industry Fund.

**About the role**
As a Lifecycle Marketing Specialist at Cbus you'll work in our Lifecycle and Retention Marketing team and manage the development and implementation of marketing campaigns to help drive growth, engagement and maximise retention. This specialist role will oversee the implementation of our marketing activities via traditional and digital channels to members, ensuring that all programs are delivered to help drive growth, engagement and retention for Cbus.

Day to day you'll develop and deliver direct-to-member multi-channel campaigns to market, including but not limited to digital, below the line channels, Advice Team and member facing distribution channels. This role will see you collaborating closely with the Marketing Technology and Digital Specialist streams to deliver the campaign activity via our Adobe Platforms. You'll write campaign briefs, plan activities, and manage external suppliers, such as creative agencies, printers, mail houses and a superannuation administrator.

In addition to your Tertiary qualifications in marketing or related discipline, we're looking for an experienced individual within the financial services marketing space, ideally in a superannuation or related environment. You'll have demonstrated experience in developing and implementing multi-channel digital marketing campaigns, with a strong understanding of campaign objectives and success measures, including campaign analytics.
Personally, you're able to engage and delight your stakeholders at all levels, to effectively drive and support marketing plans. You have great time management skills, are solution-focused and can manage your workday around competing priorities and sometimes tight timelines.

**Belong at Cbus**
We value difference, and embrace people with diverse backgrounds, experiences, gender identities, abilities and thinking styles. We believe that, with diversity of perspectives and experiences, you get better teams and outcomes. We're looking for people of all genders, races, nationalities, orientations and of all abilities to join us.

**We're keen to hear from you**

Applications Close**:28th Feb 2025 - Please note interview may commence sooner.**
This is a full time position 12 month contract based in Melbourne

Agencies, please note: All Cbus vacancies are managed by our internal Talent Acquisition Team. Should external assistance be required we will reach out to our preferred agency partners, Thank you.

Job ID 4321843

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