Senior Fashion Trend Specialist
1 week ago
Company Overview:
Forever New is a trailblazing brand in clothing and accessories, with over 350+ stores and a thriving online presence. Our community is a vibrant tapestry of style enthusiasts, visionary designers, creative thinkers, and trendsetters who have propelled us from Melbourne to the world stage.
We are dedicated to creating moments that bring a radiant smile to our customers' faces. With an unwavering passion for fashion, we shape our DNA around a set of core values: Think Customer, Respect for all, Keep it Simple, Take Responsibility, and Act with Pace.
Job Description:
As our Senior Fashion Trend Specialist focused on the Middle East market, you will lead the design direction across multiple categories for this region. You will create and inspire captivating collections in line with Forever New's handwriting, partnering with the Design Manager to ensure every piece meets brand standards for fit and quality.
You will work hand in hand with our talented in-house pattern team and fabric experts to transform initial concepts into tangible and stunning samples. Your responsibilities will include:
- Ensuring sound knowledge of market trends throughout the Middle East through various mediums, including magazines and online research
- 'Finger on pulse' of emerging trends to ensure Forever New is first to market with new trends
- Creating/visualising outstanding new designs in line with Forever New handwriting and product strategy
- Demonstrating awareness of competitors and external trends, identifying missed opportunities and trends
- Actively promoting new product ideas based on trend awareness above and beyond catwalk inspiration, enabling forward fashion product relevant to the FN customer which stands Forever New apart from competitors
- Proactively participating in weekly Design meetings, contributing to group discussion by sharing new ideas and observations
- Participating in collaborative workshops with design teams to develop on-trend/commercial storyboards and colour palettes in line with Forever New brand
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