B2B Growth Strategist, 12 Month FTC

1 month ago

Sydney, New South Wales, Australia Canva Full time
Key Responsibilities

As a B2B Growth Strategist, you will be responsible for driving organic traffic, leads, and pipeline growth through collaborative efforts with the SEO team. You will plan and prioritize web initiatives with cross-functional teams to meet business goals, lead demand capture efforts to improve lead quality and conversion, and coordinate with content strategy teams to create assets and improve website journeys.

Key Skills
  • Experience owning organic channels like SEO, website strategy, CRO, and content marketing, particularly for B2B audiences and SaaS products.
  • Strong understanding of various marketing channels (SEO, SEM, web chat, content marketing, product growth, sales enablement, referral marketing) and ability to build website initiatives around each.
  • Proven track record of scaling complex inbound marketing funnels with significant results.
  • Experience reporting on channel impact across B2B metrics like leads, pipeline, and ARR.
  • Confidence in working with senior stakeholders across teams and effectively communicating strategy and results.
About the Team

Canva's B2B Growth Marketing team is focused on driving awareness for Canva as an all-in-one workplace design tool and responsible for the acquisition, adoption, and expansion of workplace teams by generating leads and pipeline for the sales team.

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