Customer Experience Optimization Specialist

7 days ago

Sydney, New South Wales, Australia beBeeAdvisor Full time $110,266 - $122,058
About the Role

This is a temporary opportunity to drive transformation in government digital communications. As an SEO and Personalisation Advisor, you'll play a key role in this transformation.

You'll be based at Sydney with flexible working arrangements.

  • Deliver innovative, customer-centric SEO and personalisation initiatives through hands-on execution across nsw.gov.au, supporting measurable improvements in customer experience and discovery.
  • Contribute to the optimisation of site search on nsw.gov.au, including ongoing monitoring, reporting, and performance improvements.
  • Support the development and deployment of personalisation and recommendation strategies using Adobe Target and GA4, including campaign setup, segmentation, testing, and reporting.
  • Prepare in-depth analysis and insights from tools such as Google Analytics 4, Search Console, SEMrush, Adobe Target, and internal search analytics using dashboards built in Google Data Studio (Looker Studio) to inform decision-making and drive continuous improvement.
  • Collaborate with internal stakeholders, agency partners, content editors, product managers, and technical teams to support SEO, internal search, and personalisation goals.
  • Develop documentation, standards, training materials, and processes to uplift capability in SEO and personalisation across NSW Government content teams.
Key Skills and Experience
  • 3+ years of experience in SEO for large-scale websites, with strong understanding of technical SEO, keyword research, structured data (schema), redirects, and web analytics.
  • Experience working with internal site search and/or AI-powered search tools.
  • Experience delivering or supporting personalisation or experimentation activities using tools like Adobe Target and GA4.
  • Experience building or using Google Data Studio (Looker Studio) dashboards to present insights clearly to stakeholders and support data-driven decisions.
  • Strong analytical mindset, with the ability to extract insights from multiple data sources and make actionable recommendations.
  • Excellent stakeholder engagement and communication skills, including the ability to present technical concepts clearly to non-technical audiences.

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