Social Media Manager for L'Oréal

4 weeks ago

Melbourne, Victoria, Australia Wavemaker Full time
Job Title: Social + Influencer Manager

At Wavemaker, we're passionate about harnessing the power of social media and influencer marketing to drive business growth and build meaningful connections with our audience. We're seeking a highly skilled Social + Influencer Manager to lead the way in shaping our social media strategy and executing campaigns that exceed expectations.

Key Responsibilities:
  • Campaign Strategy & Activation: Develop and implement social media and influencer marketing strategies that align with L'Oréal's brand objectives and drive engagement, awareness, and conversions.
  • Influencer Management: Identify, recruit, and manage relationships with key influencers and content creators, ensuring authentic brand collaborations. Support negotiation of influencer contracts, lead content briefs, workflow, and campaign deliverables.
  • Content Development: Work with the team to ideate and produce compelling content across social platforms, including Instagram, TikTok, YouTube, and others, ensuring alignment with brand identity and messaging.
  • Social Media Management: Oversee day-to-day management of L'Oréal's social media accounts, ensuring that content is posted in line with the campaign calendar, is of high quality, and drives engagement. Monitor comments on influencer and creator posts and escalate and respond to as needed.
  • Performance Analysis & Reporting: Monitor and report on the performance of social media and influencer campaigns using analytics tools. Provide insights and recommendations for campaign optimization, focusing on KPIs like engagement, reach, and ROI. Lead PCR's to ensure seamless campaign execution and maintain consistency across all touchpoints.
  • Cross-Functional Collaboration: Collaborate with internal teams to ensure seamless campaign execution and maintain consistency across all touchpoints.
  • Trend Monitoring: Stay ahead of social media trends, platform updates, and emerging influencers to continually innovate L'Oréal's approach to social media marketing.
  • Budget Management: Manage budgets for social media and influencer activations, ensuring efficient allocation of resources to maximize ROI.
Requirements:
  • Strong organizational skills with the ability to manage multiple campaigns simultaneously while meeting deadlines.
  • Strong relationship-building skills with influencers and internal teams.
  • Proactive, with a problem-solving attitude and an eye for detail.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Knowledge of how to prioritize – You will be responsible for multiple campaigns, working with multiple contacts across multiple content deliverables. It's essential that you manage your priorities and seek guidance from your Director as required.
  • Ability to write PCRs with little feedback to structure of learnings/insights/actions and confident in presenting these to a client.
About Wavemaker:

We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment, or bullying. Race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, or veteran status have no bearing on our hiring decisions.

Apply Now and join the future of beauty marketing for L'Oréal Groupe. This is your chance to make a lasting impact in the world of beauty, influencer marketing, and social media—one campaign at a time.

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