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PR & Communications Lead - Brand Ambassador

2 months ago

Sydney, New South Wales, Australia H&M Group Full time
About the Role

We are seeking a highly skilled and experienced PR & Communications Lead to join our team at H&M Group. As a key member of our Marketing & Communications department, you will play a crucial role in shaping our brand's narrative and driving business results through effective communications strategies.

Key Responsibilities
  • Develop and Implement Global Communications Strategies: Adapt and execute global PR strategies to drive local PR activities, including media selection, pitching, events, and follow-up.
  • Build and Protect the H&M Brand: Develop corporate communications messaging for senior leaders, build and strengthen the H&M brand, and ensure consistent brand representation across all channels.
  • Crisis Management and Communication: Support, guide, and coordinate crisis management efforts, ensuring timely and effective communication with stakeholders.
  • Sustainability and CSR Communication: Understand and communicate sustainability messaging, develop CSR partnerships, and engage with stakeholders on sustainability initiatives.
  • Internal Communications: Plan, execute, and follow up on local internal communications activities, supporting the Marketing & Communications Manager with important internal communication initiatives.
  • Local Fashion PR and Events: Collaborate with the Marketing & Communications Manager and PR & Comms Team to execute local fashion PR activities and events.
  • Team Leadership and Development: Lead and develop team members to strengthen the team and foster collaboration, ensuring a positive and inclusive work environment.
Requirements
  • Deep Knowledge of Local Media: Proven experience working with local media, including fashion and corporate outlets, with a strong network of journalists, stylists, and influencers.
  • Event Management and Partner Experience: Experience in managing external partners, including PR agencies, event agencies, and CSR partners.
  • Strategic Communication Planning: Proven strategic communication planning, media relations, and issues/crisis management skills.
  • Excellent Communication and Relationship-Building Skills: Impeccable communication skills, with the ability to build strong relationships with stakeholders, including team members, customers, and partners.
  • Relevant Qualifications: A communication degree or relevant qualification.
About H&M Group

H&M Group is a leading fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. We strive to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation, and we're committed to addressing challenges, promoting positive impact, and relating to our colleagues and customers worldwide.