Global PR
2 weeks ago
About the Role:
The PR & Communications Lead will lead the PR & Comms team, collaborating closely with the Marketing & Communications Manager, to develop and execute global strategies that drive customer value, brand perception, and fashion awareness.
Key Responsibilities:
• Develop and implement global PR strategies, adapting them to local markets.
• Build and strengthen the H&M brand, developing corporate communications messaging for senior leaders.
• Manage crisis situations, guiding and coordinating team members as needed.
• Understand and communicate sustainability messaging, with experience in CSR and partner engagement.
• Plan, execute, and follow up on local internal communications activities, supporting the Marketing & Communications Manager.
• Secure fashion press releases and content, proofreading and translating with the Communication Specialist & Press Officer.
• Lead and develop team members to strengthen the team and foster collaboration.
Requirements:
• Strong brand building focus, with a proven ability to drive results and work towards goals.
• Experience in PR & Communications, with a track record of creating results both reactively and proactively.
• Excellent relationship builder, with innovative ways to engage customers and stakeholders.
• Proven strategic communication planning, media relations, and issues/crisis management skills.
• Experience with CSR partners and sustainability.
• Excellent communication skills and relationship building abilities.
About Us:
H&M Group is a leading fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.
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