Strategic Consumer Insights Manager

1 week ago

Melbourne, Victoria, Australia beBeeCommunication Full time $100,000 - $150,000
Job Opportunity

We are committed to creating exceptional customer experiences and developing consumer strategy insights.

This is a newly created position in our growing marketing team, requiring expertise in data-driven marketing best practices, including personalisation.

  • Developing consumer strategy insights and journey mapping
  • Managing audience segments and translating database insights to enhance the CRM program
  • Collaborating with the Digital Marketing team to maximise Salesforce Marketing Cloud enhancements

To succeed in this role, you will need:

  • A degree in Marketing or Communications
  • Proven experience in developing, implementing, and evaluating communication strategies
  • Expertise in data-driven marketing best practices, including personalisation
  • Strong analytical and problem-solving abilities
  • High-level stakeholder management and engagement skills
  • Proficiency in Salesforce Marketing Cloud CRM
  • Sound business acumen and awareness of the competitive marketplace

Our company values diversity and inclusion, offering a dynamic work environment. Our benefits include:

  • Reward and recognition programs
  • Health and wellbeing plans
  • Flexible work arrangements
  • Volunteer opportunities
  • An accessible and supportive leadership team

We are an equal opportunity employer committed to providing a working environment that represents the communities we serve.

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