Strategist for Customer Engagement

2 days ago

Brisbane, Queensland, Australia beBeeMarketing Full time $90,000 - $125,000

Customer Acquisition Strategist

We're looking for a seasoned marketing professional to lead the development of customer lifecycle strategies across multiple channels.

In this key role, you'll be responsible for designing and executing campaigns that drive customer engagement and retention.

You'll collaborate closely with internal teams and external partners to deliver creative, compliant, and brand-aligned campaigns.

Key Responsibilities:

  • Lead end-to-end campaigns from concept to execution, across multiple platforms.
  • Craft automated and trigger-based communications for every stage of the customer journey.
  • Develop and implement our global strategy to drive positive brand reputation across review channels.
  • Report on campaign performance, make data-led decisions, and optimize activity to hit KPIs and demonstrate ROI.

Required Skills and Qualifications:

  • 3+ years experience in a similar marketing role and relevant tertiary qualifications.
  • Proven track record in leading, planning, and optimising integrated campaigns.
  • Hands-on experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, HubSpot, or other.
  • Advanced skills in analysing campaign performance and customer behaviour using tools such as Power BI, Google Analytics, and Looker Studio.
  • Commercial acumen with experience managing budgets to deliver measurable results.
  • Robust agency briefing and management skills, including hands-on experience in content creation, editing, and familiarity with reporting analytics and social media.
  • Ability to work on big strategy plans, as well as day-to-day tasks.
  • Strong copywriting and copy-editing skills.
  • Exceptional written and spoken communication, with the ability to prepare performance reports and marketing communications.
  • Experience with Canva, or similar creative tool.

What We Offer:

A competitive salary and a range of flexible working options to support a positive work-life balance. Our company is committed to helping our customers achieve their dreams and has invested heavily in the hospitality industry globally.

Our finance product portfolio helps hospitality businesses get started and grow, and we're ranked #1 Top Inspiring Workplace in Australasia 2024 and among the top ten in the AFR's Best Places to Work 2024.

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