Software Solutions Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeePositioning Full time $120,000 - $180,000
Product Launch Strategist

Role Overview

We are seeking a skilled Product Launch Strategist to develop and execute go-to-market plans for our software solutions.

The ideal candidate will have experience in product marketing, sales enablement, and launch planning. They will be responsible for creating high-impact launches that drive customer adoption and sales velocity.

Key Responsibilities:

  • Own product positioning and messaging: Define what we say, how we say it, and why it matters.
  • Turn roadmap features into high-impact launches that drive customer adoption and sales velocity.
  • Create marketing content about the product, including blog articles, webinars, emails, social content, conference presentations, and networking presentations.
  • Develop sales enablement materials, such as one-pagers, pitch decks, competitive comparisons, FAQs, launch kits, and case studies.
  • Lead cross-functional GTM launches with Product, Sales, Marketing, and CS teams.
  • Champion the voice of the customer through win/loss analysis, interviews, and field feedback.
  • Support pipeline generation with targeted campaigns, ICP insights, and value-led messaging.

Required Skills and Qualifications:

  • 3-5 years of experience in product marketing for B2B SaaS, ideally in vertical or complex solutions.
  • Deep experience in sales enablement, content creation, launch planning, and value proposition development.
  • Understanding of positioning and segmentation, knowing how to say the right thing to the right buyer at the right time.
  • Skilled in messaging policing, ensuring consistency across the organization.
  • Strong collaboration skills, confident working with product managers, salespeople, and CSMs alike.
  • Ability to take ownership, work fast, and achieve results with available resources.

Benefits:

  • Clarity, consistency, and execution, not fluff.
  • A core part of our growth engine, sitting at the intersection of product, marketing, and sales.
  • Reporting to the Chief Marketing Officer.

This role is based in our Sydney office, surrounded by a tight-knit, passionate team.

What We Offer:

  • A challenging and rewarding role that drives business growth.
  • A collaborative and supportive team environment.
  • Opportunities for professional development and growth.

Our ideal candidate will be a strategic thinker, a creative problem-solver, and a strong communicator. They will have a passion for product marketing and a drive to deliver results.

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