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Data-Driven Insights Specialist
1 month ago
About the Role
We are seeking a highly skilled Client Insight Manager to join our sales team at News Corp Australia. This is a pivotal role that requires a blend of analytical expertise, strategic thinking, and strong communication skills to leverage data-driven insights and inform strategic decision-making.
Key Responsibilities
- Gather and analyze data from various sources, including client surveys, transactional data, market research, and external databases.
- Utilize statistical methods and data analysis techniques to extract meaningful insights from large datasets.
- Identify trends, patterns, and correlations in client behavior to understand key drivers of client satisfaction and loyalty.
- Develop and maintain client segmentation models based on demographic, behavioural, and psychographic factors.
- Conduct in-depth profiling of client segments to understand their unique needs, preferences, and pain points.
- Collaborate with marketing and sales teams to tailor messaging, products, and services to different client segments.
- Translate complex data into clear and actionable insights for internal stakeholders.
- Prepare and present reports, dashboards, and presentations that communicate key findings and recommendations.
- Work closely with cross-functional teams to ensure insights are incorporated into business strategies and initiatives.
- Define key performance indicators (KPIs) related to client satisfaction, loyalty, and retention.
- Monitor and track KPIs over time to assess the effectiveness of client engagement efforts.
- Identify opportunities for optimisation and continuous improvement based on data analysis and insights.
- Stay informed about industry trends, market dynamics, and competitive landscape.
- Conduct competitive analysis to benchmark our performance against key competitors and identify areas for differentiation.
- Provide strategic recommendations based on market insights to support business growth objectives.
Requirements
- Experience working in a sales, media, product or integration team within media, advertising, marketing or publishing industries.
- Knowledge of relevant audience tools and survey building platforms, including Nielsen, Adobe Analytics, and Asteroid (Roy Morgan).
- Familiarity with statistical research packages, including SPSS and Q Software.
- Exposure to both qualitative and quantitative research practices.
- Proven experience in leveraging client insights and analytics to drive business decisions and improve client satisfaction and retention.
- Ability to lead and unlock insights to support the development of strategic thinking.
- Experienced and capable of visualising data in engaging and story-building ways.
- A proven track record of delivering results and achieving key performance indicators related to client satisfaction, retention, and business growth.
- Ability to think strategically and develop insights-driven strategies to address business challenges and capitalise on market opportunities.
- Solid understanding of the industry or market in which the organisation operates.
About News Corp Australia
We are proud to be Australia's most impactful media group, and we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.
Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
Our Commitment to Diversity, Equity and Inclusion
We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
For more information regarding Diversity, Equity and Inclusion at News Corp Australia, please visit www.newscorpaustralia.com/careers under the DEI section.
Category: Client Partnerships
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