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Job Title: Senior Marketing Insights Analyst
About the RoleWe are seeking a seasoned Data Analyst to join our team and drive data-informed decision-making across marketing, including Media & CRM. This role is responsible for campaign performance analysis, experimentation analysis, and customer marketing insights.
Key Responsibilities:- Track and report on key marketing and CRM campaigns, providing actionable insights on performance and effectiveness.
- Lead analytics projects and oversee senior roles.
- Mentor junior team members and provide guidance on complex analysis.
- Support post-campaign analysis to identify trends and opportunities for improvement in campaign optimization.
- Maintain and update core marketing reports and dashboards, ensuring accuracy and relevance in business decision-making.
- Support marketing experiments, including A/B testing, to measure impact and effectiveness of marketing strategies.
- Provide actionable insights from test results to optimize future marketing initiatives.
- Pull and validate customer lists for targeted marketing campaigns, ensuring accuracy and compliance with data regulations.
- Support segmentation and targeting efforts to enhance campaign effectiveness.
- Ensure data hygiene and accuracy in reports and customer targeting, maintaining high standards of quality control.
- You have deep experience with SQL and enjoy diving into data to uncover compelling stories and insights.
- You possess strong Excel skills and experience with Business Intelligence tools like Tableau, Power BI, or Looker.
- You are an effective data storyteller able to translate complex analysis into clear, concise insights for any audience.
- You excel in collaborative team environments as well as working autonomously, leveraging your stakeholder management skills to deliver results.
- You thrive in fast-paced, agile environments and are always looking for ways to improve, learn, and grow in your career.
- You have a solid understanding of marketing metrics and campaign performance tracking, with exposure to A/B testing and experimentation methodologies highly regarded.
