Digital Customer Experience Manager

2 weeks ago

Sydney, New South Wales, Australia beBeeDigitalGrowth Full time $90,000 - $120,000

Job Summary:

We are seeking an experienced Digital Growth Manager to lead the development and implementation of a digital customer experience strategy across multiple departments.

Key Responsibilities:

  • Develop and execute a comprehensive digital growth plan to drive customer frequency and website conversion.
  • Create and oversee the rollout of our CRM strategy utilizing Braze software to drive customer engagement through omni-channel automated journeys.
  • Oversee and build upon our existing experimentation program, covering CRM and CRO to drive customer frequency and website conversion respectively.
  • Lead and build upon our unique gaming platform to authentically build our brand reputation within the gaming community.
  • Provide monthly and quarterly digital and customer reports to leadership, identifying and actioning key growth opportunities.
  • Optimise existing paid social and performance marketing strategies which drive acquisition and being able to optimise performance based on results.
  • Work with agency partners to ensure delivery of compelling campaigns for brand messages, occasion-based moments, and partnerships.
  • Manage your own budgets, forecasting and invoicing effectively.
  • Manage paid social campaigns and work with agency partners to ensure cohesiveness with brand campaigns.
  • Strategic work around retail messages and developing new online offers, managing internal stakeholders in that process.
  • Managing customer acquisition and assisting in the development of targeting strategies across channels.

Requirements:

  • Bachelor's degree in marketing or related field.
  • 8 years' experience in a similar role.
  • Strong CRM and Marketing Automation tool experience.
  • Growth mindset. Tenacious. Data-driven. Humble. Confident. Personable. Team player.
  • Lives and breathes digital platforms & systems.
  • Multi-task/multi-project/multi-stakeholder management abilities.
  • Excellent communication skills.
  • The ability to see (and plan for) the bigger picture.
  • Positive, motivated, with a desire to succeed and grow within the role.
  • Strong experience building relationships with and influencing senior stakeholders.
  • Ability to make sense of data and identify and prioritise high, medium, low value growth opportunities.

About this Role:

This is an exciting opportunity to join our team as a Digital Growth Manager. You will be responsible for leading the development and implementation of a digital customer experience strategy across multiple departments.

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