Drive Business Growth as a Seasoned Marketing Strategist

2 weeks ago

Brisbane, Queensland, Australia beBeeStrategy Full time $150,000 - $200,000
Marketing Strategist Job Opportunity

At our organization, we're seeking a seasoned Marketing Strategist to spearhead integrated campaigns and drive business growth. With a passion for strategy, data, and customer acquisition, you'll lead cross-functional initiatives that fuel sales pipeline and elevate brand visibility.

Key Responsibilities:
  • Develop and execute comprehensive demand generation programs across paid and organic channels.
  • Design and optimize lead magnets (eBooks, tools, webinars, templates) to fuel pipeline and engagement.
  • Establish structured funnels that align content, targeting, and campaign strategy to buyer journey stages.
  • Lead the development and management of strategic marketing plans to achieve business objectives.
  • Own the planning and execution of paid media (LinkedIn, Google Ads, programmatic), SEO, and website optimization efforts.
  • Build and maintain lead nurture workflows via email, content, and retargeting.
  • Define and track key performance indicators (KPIs), optimize conversion and velocity metrics, and report on pipeline contribution.
  • Collaborate closely with Sales and Brand teams to target key accounts, co-develop messaging, and measure funnel progress.
Requirements:
  • 8+ years in B2B marketing, with 4+ years in performance and demand generation roles.
  • Demonstrated success delivering marketing-sourced pipeline through both paid and organic channels.
  • Proven experience owning budgets and delivering measurable ROI on media and program spend.
  • Strong knowledge of performance strategy, media buying, SEO, nurture flows, and web conversion.
  • Proficient in campaign reporting, funnel analysis, and marketing operations.

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