Marketing Coordinator

2 weeks ago

Sydney, New South Wales, Australia Australian Broadcasting Corporation Full time
About the Role

We are seeking a highly motivated and organized Marketing Coordinator to join our team at the Australian Broadcasting Corporation (ABC). As a Marketing Coordinator, you will play a key role in supporting the delivery of marketing initiatives and projects, driving growth and engagement of ABC audiences, and improving audience experience through personalized channels.

Key Responsibilities
  • Coordinate and support the build and delivery of personalized marketing campaigns and ABC newsletters.
  • Maintain marketing processes and documentation to ensure seamless execution.
  • Assist with reporting and measurement requirements to track performance of marketing and account activity.
  • Provide coordination and administrative support to the Marketing Lead and 1:1 Audiences team.
Requirements
  • Experience in supporting marketing campaigns and delivery via digital channels.
  • Proficient knowledge working on digital tools and platforms.
  • Understanding of data measurement, privacy, and consent.
  • Effective multi-tasking and proactive work approach.
  • Excellent communication skills.
About ABC Audiences

ABC Audiences is a passionate group of marketing, brand, creative, audience experience, UX, and audience insights specialists who have audiences at the heart of all they do. We lead the ABC's brand and audience strategies, acquiring and engaging audiences within our broadcast and digital ecosystems, and working collaboratively with partner divisions to lead an integrated approach to audience insights, branding, acquisition, and retention strategies, and communication.

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