International Student Recruitment Specialist
3 days ago
We are seeking a skilled Digital Marketing Officer to support all aspects of international student recruitment via digital media and online channels, and develop prospective student marketing activities using our marketing automation platform.
The successful candidate will be responsible for planning, implementing, and coordinating digital marketing campaigns to position the university globally and nurture potential international students.
Key areas of focus include:
- Education and training equivalent to a degree in digital marketing or communication with subsequent experience in the field.
- Demonstrated experience in coordinating digital and/or e-commerce campaign tactics to achieve campaign and sales goals.
- Digital literacy and experience in using databases, CRM, marketing automation technology, and campaign software to schedule, target, and automate digital marketing campaigns.
- Ability to utilize data insights and reporting software such as Google Analytics, dashboards, and MS Excel to continually improve digital campaigns and assets.
- Strong interpersonal, written communication, and presentation skills, along with the ability to interact effectively with a broad range of individuals.
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